Archive for the ‘Business’ Category

It was over 10 years ago when I picked my first SLR, while I was in college, studying to be a graphic designer. I never considered a path in photography until all signs in life pointed that way a few years into the program, and I heeded to the call. Photography was to become my passion, and life’s work.

I was drawn to the medium because it put my biggest strength at the forefront — taking what’s in front of me, and creating something beautiful from it. I was never one of those artists that could imagine this huge elaborate scene or idea in my head from nothing. I always needed something in front of me to build off of, to work off of. To combine together. Fortunately for me, this is one of the most wonderful things about photography, as it allows me to take what I see in front of me, and interpret what I see it for others to take in.

It allows me express what I see and feel into an image, when I can’t find the words.

More or less, It allows others to see how I view the world.

And what do I see when I look around?

Magic.

But what does magic even mean?

Magic to me, is the intersection of authentic life & beauty.

You see, deep down at heart, I am a huge optimist. I mean, HUGE. I live life through rose colored glasses, especially through the camera lens (not literally though ;)). I put my powers of optimism at work when I’m creating imagery, by sharing the best that I see in people (& the world) through authentic images.

When I first started shooting weddings, I did it for the fantastical ideal of weddings. The white dress, the romance, the sparkles, the drama — those were the things I loved when I first started. I love photographing what felt like a day of fantasy. Over time, my focus ended up shifting though, from the ideal of weddings, to the beauty of moments & people. I love photographing moments, and I love photographing people in those moments. I love authenticity. I love it when people are their honest selves, because there is SO much beauty in that.

I love sharing with people that particular authentic & honest beauty with them, through photographs that I take.

When I take photos of things, I want people to walk away feeling like they felt what I felt. Like they experienced what I experienced. To see the awe, wonder & beauty I see in that moment, and put it into a tangible image.

When I take photographs of people, I want people to see the beauty that I see in them, and who they truly are. Being an optimist works well in this case, because I can take all those wonderful things I see in people, and capture them in an image, for them to experience themselves.

I want people to see the magic I see in them.

I want you to see the magic I see in you. In your life. In your experiences, and in all those moments that come together that formulate your life.

I want you to have incredibly beautiful images that tell the story of your time on this earth, images that you want to look at over and over, images that show your magnificence, images that make you feel. I want you to have images that make you love being alive.

That is why I love photography. That is why I love to create. There is too much beauty in this world not the share, there is too much beauty in every person not to be able to show it to them.

There is too much magic everywhere.

My passion, my purpose in photography, is the share all the beautiful things that I see, all the wonderful things that I feel, and all the magic that I see in each one of you for you to have forever.

This is why I create.

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Come journey with me.

To New Adventures.

About 10 years ago I was a fresh-out-of-college-graduate, living in Sacramento with my parents. I had dreams of starting a photography business, and I had dreams of starting it in San Diego where Zach had moved down t0 only months before. I knew I could make it work, so only after a few months of being out of college, I immediately set off to Southern California; with big dreams and big hopes.

Over the last 10 years, I’ve built my business from the ground up. Building my client base, working with some amazing people, and honing my craft. Living in the San Diego area (specifically Encinitas where we ended up settling) has be wonderful, and such a treat. There really is nothing like being able to walk to the ocean everyday. San Diego/Encinitas became the place where I grew into myself as a person, and the place where I began listening to my voice, and trusting my gut. The place where I found my wings as an artist and a person, and where I started to fly.

The place where the adventures began.

But even though San Diego created so many wonderful things for me (and us), it was missing something else – namely family, and the community of people we grew up with. And the trees. Man, I missed the abundance of trees up there.

So, after many hours, days & weeks of going back and forth, we came to the decision to start the next chapter in our adventure, and move back up to Northern California, specifically Sacramento where we were raised. Where our family is, and where Zach can fulfill his own dream of finishing his degree.

While I will be living in and based out of Sacramento starting January 2015, I will be serving both Sacramento & the San Francisco Bay Area for weddings, photo sessions & other photography services.  

We are sad to be leaving the relationships & life we’ve built down here, but we know that this next step in our lives is the right one. We will be closer to family, be able to accomplish more life goals, and I will be able to work with my Northern California client base to build my business and my art further.

So, farewell San Diego. Here’s to new adventures!

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If you’re in Sacramento or the Bay Area and are interested in inquiring or booking for a wedding or session, please email me, I would love to hear from you! I will be offering booking specials for the first few months of 2015, drop me an email to hear more!

In addition, I would love to collaborate with fellow creatives on shoots, so if you’re interested in getting some photos of something unique & creative, or have some great ideas and want to potentially get it captured, I would love to hear from you too!